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Ayurveda and Yoga Future of Alternative Medicine in India

Alternative Healthcare that refers to health practices, approaches, knowledge and beliefs incorporating plant, animal and mineral based medicines, spiritual therapies, manual techniques and exercises, applied singularly or in combination to treat, diagnose and prevent illnesses or maintain well-being healthcare have spread beyond health care institutions. It emphasizes a holistic approach, equilibrium between the mind, body and environment and an emphasis on promoting health rather than disease;The healing methods of the Far East (particularly China, India and Korea) are now finding increasing acceptance all over the world as an alternative line of treatment. For instance, the market for ayurvedic drugs is growing in the US with more and more Americans trying to ‘‘return to nature’’. According to recent research, about 18 million Americans practice yoga, making yoga- and its affiliated products and services an industry in itself in the USA. The market features the obvious, like mats, props, clothes, CD’s, videotapes, books, and DVD’s. It also features the not-so-obvious eye pillows, plastic toe-spreaders, and scented mat spray. This marks a trend of the increasing commercialization of spiritual and alternative healthcare practices.

Interestingly, herbal medicine accounts for 45 per cent of the European market. In fact, a WHO survey shows that 60 to 90 per cent of people in the UK rely on complimentary systems of medicine- which explains the renewed interest in these systems. Home to 15,000 medicinal plants, and as one of the 12 mega bio-diverse countries of the world.

The future of alternative medicine in India is bright. In a developing country like India, alternative systems of therapeutics, which encompass ayurveda, homoepathy, unani, reiki, pranic, healing, acupuncture, acupressure etc have a definite role to play in alleviating sickness- both chronic and acute. The cost-effectiveness, efficacy, low toxicity, and few adverse effects render them invaluable as viable alternatives to conventional medicine. Similarly, homoeopathy is now a widely accepted system of medicine that has a worldwide following.

Awakening to the potential, the Central Government has announced a separate national policy on the Indian Systems of Medicine & Homoeopathy (ISM&H) to boost and promote indigenous medicine. The Department of ISM&H has set up National Institutes India is sitting on a veritable green mine.

Indian position in each of the major disciplines which are meant to act as centers of excellence providing with quality patient care, teaching and research. These centers will play a pivotal role in improving teaching, patient care and research .

Some of these centers are

National Institute of Unani Medicine Bangalore

National Institute of Homoeopathy, Calcutta,

National Institute of Naturopathy, Pune

Morarji Desai National Institute of Yoga, New Delhi

National Institute of Siddha, Chennai

Rashtriya Ayurveda Vidyapeeth, New Delhi

The health care infrastructure under Ayush available in India consists of 3,845 hospitals with 65,159-bed capacity, 23,630 dispensaries, 439 undergraduate colleges. 96 colleges having Post Graduate Departments 9,226 licensed manufacturing units and 6.95 lakh registered practitioners of Indian Systems of Medicine and Homoeopathy in the country. An outlay of Rs 775 crore has been allocated under the Tenth Five - Year Plan. The Plan allocation for 2004-2005 is Rs 181 crore.

With the opening of the Indian economy, Ayurveda has gained in popularity overseas which is reflected in thronging of Ayurvedic clinics in Kerala and other places by foreigners. Some of the therapies have naturally found a niche in hotels and resorts. As a result, Ayurveda mixed with tourism has become a great source of foreign exchange earnings.

According to CII, India has the potential to attract 1 million tourists per annum, which could contribute up to US $ 5 billion to the economy. The Ministry of Tourism is set to tap the great potential of international medical tourists visiting India. Most Indian states have either established themselves as destinations for health care and tourism or are building medical brand images. Add to this, Yogic healing, Transcendental Meditation (TM) along with alternate therapies of ayurveda in India has been repackaged and redefined and goes hand in hand with India’s rise in Health Tourism. According to a CII study "With yoga, meditation, ayurveda, allopathic, and other systems of medicine, India offers a unique basket of services to an individual that is difficult to match by other countries".

About the Author

juliemeena is a veteran in Internet marketing and writes articles on wide range of subjects. For any information on India Holidays or travel guide to India, please visit our website Embassies of India.

FEATURED PRODUCTS:

Check out these fine shops that offer Yoga Travel Mat products:

Altus Yoga Mat, 1-Mat, Deep Purple $8.95 Large And Lightweight Yoga Mat For Maxium Comfort And Support!

Altus Double Thick Yoga Mat, 1 Mat, Blue $15.9 Large And Lightweight Yoga Mat For Maxium Comfort And Support!

Hugger Mugger Yoga Product's Mat Bag Purple $12.69 This plush nylon bag features a mesh bottom for breath ability and quick drying. The bag has a draw string closure, cargo pocket, key clip and an adjustable shoulder strap. This mat bag fits Tapas Original, Ultra and Travel mats. It also fits Earth Elements 3 mm and 5 mm mats

Valeo Yoga And Pilates Mat, 1 Mat $12.99 Ideal For All Yoga, Pilates, And Stretching Movements!

G2 Lifestyles TRAINERmat For Yoga, 1-Mat, Women's $29.95 28 Yoga Poses Printed Directly On The Mat!

G2 Lifestyles TRAINERmat For Yoga, 1-Mat, Men's $29.95 28 Yoga Poses Printed Directly On The Mat!

36X72 PVC treadmill/elliptical mat $49.99 Treadmill/Elliptical mat 36"X72" made of 3/8" thick textured PVC

36X48 Elliptical/Upright bike mat $39.99 36"X48" small Elliptical/upright bike mat is made of 3/8" thick textured PVC foam.

Hugger Mugger Yoga Product's Tapas Sticky Mat Niagara $27.99 Considered the most valuable tool for hatha yoga, the Original Tapas Yoga Mat provides a stable, non-slip surface for your practice. We designed this mat to be lightweight and durable. It offers insulation from cool floors and can be rolled or folded for use in poses

Hugger Mugger Yoga Product's Yoga On The Ball Kit $40.49 The Hugger Mugger Practice Kit makes a wonderful gift for the beginner or experienced yogi in your life. Kit includes the Original Tapas Mat, the unique 5' strap with handy end loops, and Hugger Mugger's Duralite Block. The easy to follow Yoga Postures Poster offers a nice sequence of thirteen postures. The Yoga Motion Video gives clear instruction on incorporating yoga tools into a fun and safe yoga session.

Hugger Mugger Yoga Product's Pilates Mat Charcoal $39.99 Practice Pilates in comfort on our luxurious, 1/4 thick Pilates mat. Our mat provides cushioning and insulation on a friction-free surface that never sticks to your skin. It is made of dense foam, which offers a comfortable cushion between you and the floor. This mat allows you to focus on practicing each exercise with precision and care

Harbinger Anti-Microbial 5/8Ribbed Durafoam Mat, 1-Unit $36 For Comfortable Stretching, Pilates, Floor Exercise And Yoga!

Hugger Mugger Yoga Product's Tapas Sticky Mat Emerald $26.99 The Pilates Mat was designed with the help of professional Pilates instructors with the unique demands of Pilates workouts in mind. It's an optimal surface made of dense foam, providing you with the support and cushion needed for a comfortable workout. It offers undulation from cool floors and can be rolled or folded to assist you in the diversity of the Pilates routine. This allows you to focus on practicing each exercise with precision and care.

Hugger Mugger Yoga Product's Tapas Pratice Kit W/VIdeo $54.99 The Tapas Yoga Practice Kit contains the tools to begin or advance your yoga practice alike. The kit contains:* The Tapas Sticky Mat (1/8" x 24" x 68") - providing a non-slip surface* A Duralite Block (3-1/2" x 5-1/2" x 9") - helps to add support to many of your postures* A Cotton Strap (1-1/2 x 6') - helps you extend your flexibility.* Nancy Ruby's Yoga Motion Instructional Video (45 mins)

Hugger Mugger Yoga Product's Block Foam Purple $14.99 Our 4 inch Foam Block offers three useful dimensions, 4 inch, 6 inch, 9 inch, to aid in your yoga practice. Use them to ground your lower hand in standing poses, to space the hands in peacock pose, or to support your hips in bridge pose. They are lightweight and durable making them great for travel

Hugger Mugger Yoga Product's Pilates Video Intermediate $15.99 Hugger-Mugger Pilates Intermediate Video is a full and invigorating mat workout designed to help you refine and further explore the Pilates method of exercise. Done three times a week, the Pilates Intermediate workout will build a strong and vital mat practice. Includes twenty-four mat exercises with selected modifications.

Hugger Mugger Yoga Product's Yoga Ball W/Pump 55CM $29.99 Hugger Mugger Yoga Product's Yoga Ball W/Pump 55CM

PowerBlock Travel Bench, 1- Travel Bench $144 Easily Carried For Travel Purposes!

Ancient Secrets Nasal Cleansing (Neti) Pot Plastic Travel Model 1Pc $13.99 Description: Nasal Cleansing (Neti) Pot Plastic Travel Model 1Pc.--- The ancient practice of nasal cleansing is endorsed by MD?s and natural health practitioners as an important and highly beneficial technique for overcoming the effect of pollen, dust, dry air, pollution and helping keep the nasal passages free and open. This simple technique is easy to do and can be made part of your daily oral hygiene program. The patented Ancient Secrets design is an updated one that provides a better fit, better control and easier use. It is made from heavy-duty ceramic to be dishwasher safe. The step by step illustrated instructions make it easy. You'll breathe easier with an Ancient Secrets Nasal Cleansing Pot.Directions: Useful for removing dirt, pollen, excess mucus, and other irritants. Soothing and moistening to dried out nasal passages. Traditionally used as a purification exercise for the practice of yoga. Easy Usage Instructions (see complete guidelines inside package): 1. Prepare the saline solution and fill pot. 2. Tilt your head to the side as shown. 3. Insert spout of Nasal Cleansing Pot gently into the raised nostril creating a seal between Pot and nostril. 4. Raise the Nasal Cleansing Pot slowly to develop a steady flow of saline solution through the upper nostril and out the lower nostril. 5. During the process breathe through your mouth. 6. Upon completion, exhale firmly several times to clear the nasal passages. 7. Reverse the tilt of your head and repeat the process on the other side. Warnings:*Never use either HOT or COLD water *If you are unable to blow your nose, you should not use this product except under the specific care and recommendation of your health care practitioner. *Children using this product should be aided by a responsible adult. *As with your toothbrush, do not share your Nasal Cleansing Pot with others. *If you have any chronic illness or health condition, or if you experience any kind of discomfort or nosebleed, do not use this product except under the specific guidance of your health care practitioner. *Do not use this product before consulting a physician if you have a new or acute ear infection. *If you have had ear sugery please contact your physician prior to use of this product. *Stop use and contact your physician if you experience pressure in your ears while using.*If you are suffering from any disease or illness, be sure to consult your health care practitioner.

PowerBlock Bench/Stand Mat, 1-Bench/Stand Mat $99 Protects Floors From Wear, Scratching And Sweat!

Harbinger Blue Stretch Mat, One Mat $17.95 Moisture Resistant Skin!

Harbinger Black Rolled Durafoam Mat, One Mat $22.49 Moisture & Slip Resistant!

Valeo Foam Exercise Mat, 1 Mat $13.79 Soft And Comfortable Surface For Excercising!

DVD Step By Step Yoga Journal, 3-DVD Set $22.99 Giving You All The Tools You Need To Build A Complete Home Practice!

Gaiam Yoga For Beginners Kit, 1 Kit $24.98 All The Essential Needs To Start Your Practice!

DVD 5 Day Fit Yoga, 1-DVD $12.98 Transform Your Mind & Body!

Human Kinetics Morning Yoga Workouts, 220 Pages $12.99 Both Asanas And Vinyasas For More Energized A.M. Sessions!

Human Kinetics Hatha Yoga Illustrated, 230 Pages $11.79 Everything You Need For Greater Strength, Flexibility, & Focus!

Altus Women's Multi-Use Fitness Gloves, Small $11.95 Use For Fitness, Exercise, Strength, Yoga Or Pilates!

Altus Body Ball, 55 Cm $12.95 Use For Core, Strength, Flexibility, Yoga Or Pilates!

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A great place to shop for Yoga Travel Mat products is Amazon.

OmGym Yoga Swing Suspension System

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